Prada, S.p.A. is an Italian fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, and luggage). Highly renowned, Prada is considered one of the most influential clothing designers in the fashion industry. The label is synonymous with opulence and quality, and is widely regarded as a status symbol. Like numerous other luxury brands, Prada battles against counterfeiting and ensures authenticity only from its official boutiques (found globally) and online store.
First opened as a leathergoods shop in Milan in 1913, the Prada label was taken in by designer Miuccia Prada in 1978 and transformed into the luxury goods, fashion house recognized today.
Competition for Prada includes, but is not limited to, the following luxury high-fashion houses: Christian Dior, Chanel, Dolce & Gabbana, Giorgio Armani, Gucci.
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